How it works

Everything a good sales development rep does, without the hiring

Atom is a small team of focused AI agents that share one rulebook. You set the direction once. Atom does the rest and shows you what it did.

Set-up: about twenty minutes

1
Sign up and verify your business
Your company name, website and registration number. Atom checks the company exists and the website matches.
2
Atom reads your business
From your website it builds a profile: what you sell, who to, your proof points and how you sound.
3
You approve who to target
Sectors, size, region and the job titles of decision makers, plus who to leave alone, such as competitors and existing customers.
4
You approve how Atom writes
Shown as real example emails, not settings: openings, the main message, the call to action, answers to common objections and a list of things it must never say.
5
Connect your accounts
Mailbox and calendar (Microsoft 365, Google Workspace or another provider) and your CRM (Pipedrive or HubSpot), by signing in or with your own key.
6
Atom builds its sending set-up
Separate sending domains that point to your website, with SPF, DKIM and DMARC set and checked before anything is sent.
7
Atom imports who to avoid
Existing customers, open deals and anyone marked do not contact are read from your CRM so they are never cold emailed.
8
Go live
Volume rises slowly as the new mailboxes warm up. You get a short daily summary and a note for every meeting booked.

The two approvals are the one deliberate human step. They protect your brand and are your record that Atom may write on your behalf.

Each agent has one job and its own tests, which makes Atom easier to trust and to check.

Research
Finds companies that fit, checks ownership and size, and finds the right person and a verified email address.
Writer
Writes the first email and each follow-up, personal to that company, in your approved voice.
Sequencer
Decides when to send and from which mailbox, within daily limits. Plain code, not AI, so its rules always hold.
Reply
Reads every reply within minutes, works out what kind it is, and answers, books, hands to you or removes the person.
Booking
Finds free times in your calendar, offers them, and books the meeting with a video link.
Learning
Reviews what worked each week and adjusts openings, timing and calls to action, inside the limits you approved.

Interested: Offers two or three real times and books the one they choose.
A question: Answers from your approved playbook, then returns to the call to action.
An objection: Answers once from your objection playbook. Never argues, and never more than two follow-ups after any objection.
Not now: Asks when to come back, then waits until then.
Wrong person: Thanks them, asks who looks after it, and approaches that person.
Out of office: Waits until they are back.
Unsubscribe or hostile: Removes them at once and for good, from every mailbox.
Anything else: Hands it to a named person on your team, with the thread and a suggested reply.

Booking replies and out of office handling can start on their own because the risk is low. Everything else starts in shadow mode.

Shadow
Atom drafts the reply and tells you. If you do nothing within the set time, it sends. You can edit or take over first.
Autonomous
After a run of replies of that kind with no edits or complaints, Atom replies straight away.
Back to shadow
If you edit or override a reply, or a complaint arrives, that kind of reply goes back to drafts automatically.

A dashboard built to show results, not to give you work.

Meetings
Every booked meeting with the research brief and the full email thread, and a one-click flag for no-shows.
Needs you
Anything Atom has handed to you, each with a suggested reply you can send, edit or hand back.
Health
Sending domains, mailbox warm-up, bounce and complaint rates, and connected accounts.
Controls
Working hours, holidays, volume and "Pause all sending", always one click away.

Atom is running for its first customer now. Join the waitlist and we will be in touch when places open.